Through this multimedia production course, I expected to learn how to reach a larger audience with different forms of media. My knowledge and experience before this course was just how to connect with an audience by simply posting photos to social media (like the one to right) for my family’s business, Lee Club Lambs. At the beginning of the course I was excited to learn how to reach an audience with more than one form of media. I expected to learn the basics of video, audio and blogging. I knew these aspects would be important skills to gain as I will be able to give my audience a larger variety of media and reach different targeted audiences in other forms.
Multimedia production scratched the surface of a lot of these different forms of media. I loved getting an inside scoop on how to produce different forms of media. There are also a lot of aspects that went into the production like interviewing, sounds and different perspectives. This class really got me outside of my comfort zone which was scary but also rewarding.
I wish that I could have become more efficient in these areas like blogging, photography, audio, visual mapping, social media and video. The semester extends over a period of 16 weeks and I feel that we could have gone more in-depth about each topic. To be classified as efficient in these areas would have allowed me to be more attractive to employers and allowed me to feel more confident as I enter a career in the multimedia production industry.
In this class, overtime I have developed more confidence and becoming more outgoing while producing media. In this class I have had to get out of my comfort zone and push myself to call diverse people to interview, I’ve taken photos of random people and filmed people in their natural element. All of these things can make the interviewer and interviewee very uncomfortable but with the soft skills I have developed along the way in this course, I have learned to defuse the awkwardness of the interviews, photography sessions and filming others.
Another soft skill that I have learned in multimedia production is that every answer during an interview doesn’t need a response. When I talk to people in general, I always think that I have to respond and give them that reassurance that I am listening. Through this class I have learned that a lot of times, silence can bring great reflection and thoughts from the interviewee. Over the 16 weeks in multimedia production, I have learned to keep quiet and give my interviewee some time to reflect on the question and not rush them through the process.
The multimedia production skills and soft skills that I have developed throughout this course go hand in hand. The media skills that I have established wouldn’t be near as good without the soft skills that I also have. Having both of these skills make me look more attractive as an employee. You have to have a personable, and caring personality to get the interviews, to take the photos and to have a positive interaction with the person to reassure them that you are going to do a good job reporting on the topic. If you can allow the interviewee to feel comfortable, they won’t feel like you are a burden and taking time out of their day. Once you have these soft skills, you then have the ability to create really good media because they opened up to you and gave you a lot of really great information. If the information is interesting and appealing, the production of the media comes much easier. These benefits are what I’m expecting to apply in my future career.
The assignment that I enjoyed the most was the visual mapping assignment. I was really excited about creating my own blog at the beginning of the semester because I wanted to make it my own and promote my family’s business, Lee Club Lambs. The topic I chose for the visual mapping assignment was right up my ally and I enjoyed writing it more because I was able to connect with it on a personal level. Show industry breeding is an interesting topic for those who are breeding into the show industry and I love to provide insight to those who are in the same career field and who have the same interests. I cannot wait to continue my blogging experience and provide more insight to others in the industry.
The assignment that I enjoyed the least was the social media critique because it didn’t teach me how to produce any media. It just allowed me to see whether or not Murdoch’s Home and Ranch Supply and Tractor Supply Co. kept their social media platforms updated. A benefit of this was getting to see what to do and what not do to while updating social media platforms, but this was not a production of media by any means. It would have been more beneficial for the class to learn how to write effective posts and ideas on how to get a higher following on these platforms. As I use social media often to promote my family’s business, learning how to post in a way that increases followings and attracts more people to your page would have been a greatly effective skill in my life to learn. Social media can be a hard subject to conquer and in this generation, we need the skills to preform on all social media platforms efficiently and with meaning.
If I could give myself advice reflecting back on this semester, I would say to take more time on the assignments and to not think of them as just another assignment. Thinking back, the assignment really showcased many aspects of what my future career will consist of. Taking more time on each assignment could have allowed me to feel more confident in these areas. School is stressful, and it feels like there is never enough time, but these assignments are an exception to take more time on. I wish I would have realized this in the beginning of the semester.
Overall, it has been a really great course and one that I will think back to and refer to often in my future career.