Reminiscing On The Past- Multimedia Production

A post I made on Lee Club Lambs behalf before I developed the media skills in Multimedia Production

Through this multimedia production course, I expected to learn how to reach a larger audience with different forms of media. My knowledge and experience before this course was just how to connect with an audience by simply posting photos to social media (like the one to right) for my family’s business, Lee Club Lambs. At the beginning of the course I was excited to learn how to reach an audience with more than one form of media. I expected to learn the basics of video, audio and blogging. I knew these aspects would be important skills to gain as I will be able to give my audience a larger variety of media and reach different targeted audiences in other forms.

Multimedia production scratched the surface of a lot of these different forms of media. I loved getting an inside scoop on how to produce different forms of media. There are also a lot of aspects that went into the production like interviewing, sounds and different perspectives. This class really got me outside of my comfort zone which was scary but also rewarding.

I wish that I could have become more efficient in these areas like blogging, photography, audio, visual mapping, social media and video. The semester extends over a period of 16 weeks and I feel that we could have gone more in-depth about each topic. To be classified as efficient in these areas would have allowed me to be more attractive to employers and allowed me to feel more confident as I enter a career in the multimedia production industry.

In this class, overtime I have developed more confidence and becoming more outgoing while producing media. In this class I have had to get out of my comfort zone and push myself to call diverse people to interview, I’ve taken photos of random people and filmed people in their natural element. All of these things can make the interviewer and interviewee very uncomfortable but with the soft skills I have developed along the way in this course, I have learned to defuse the awkwardness of the interviews, photography sessions and filming others.

Another soft skill that I have learned in multimedia production is that every answer during an interview doesn’t need a response. When I talk to people in general, I always think that I have to respond and give them that reassurance that I am listening. Through this class I have learned that a lot of times, silence can bring great reflection and thoughts from the interviewee.  Over the 16 weeks in multimedia production, I have learned to keep quiet and give my interviewee some time to reflect on the question and not rush them through the process.

The multimedia production skills and soft skills that I have developed throughout this course go hand in hand. The media skills that I have established wouldn’t be near as good without the soft skills that I also have. Having both of these skills make me look more attractive as an employee. You have to have a personable, and caring personality to get the interviews, to take the photos and to have a positive interaction with the person to reassure them that you are going to do a good job reporting on the topic. If you can allow the interviewee to feel comfortable, they won’t feel like you are a burden and taking time out of their day. Once you have these soft skills, you then have the ability to create really good media because they opened up to you and gave you a lot of really great information. If the information is interesting and appealing, the production of the media comes much easier. These benefits are what I’m expecting to apply in my future career.

The assignment that I enjoyed the most was the visual mapping assignment. I was really excited about creating my own blog at the beginning of the semester because I wanted to make it my own and promote my family’s business, Lee Club Lambs. The topic I chose for the visual mapping assignment was right up my ally and I enjoyed writing it more because I was able to connect with it on a personal level. Show industry breeding is an interesting topic for those who are breeding into the show industry and I love to provide insight to those who are in the same career field and who have the same interests. I cannot wait to continue my blogging experience and provide more insight to others in the industry.

The assignment that I enjoyed the least was the social media critique because it didn’t teach me how to produce any media. It just allowed me to see whether or not Murdoch’s Home and Ranch Supply and Tractor Supply Co. kept their social media platforms updated. A benefit of this was getting to see what to do and what not do to while updating social media platforms, but this was not a production of media by any means. It would have been more beneficial for the class to learn how to write effective posts and ideas on how to get a higher following on these platforms. As I use social media often to promote my family’s business, learning how to post in a way that increases followings and attracts more people to your page would have been a greatly effective skill in my life to learn. Social media can be a hard subject to conquer and in this generation, we need the skills to preform on all social media platforms efficiently and with meaning.

If I could give myself advice reflecting back on this semester, I would say to take more time on the assignments and to not think of them as just another assignment. Thinking back, the assignment really showcased many aspects of what my future career will consist of. Taking more time on each assignment could have allowed me to feel more confident in these areas. School is stressful, and it feels like there is never enough time, but these assignments are an exception to take more time on. I wish I would have realized this in the beginning of the semester.

Overall, it has been a really great course and one that I will think back to and refer to often in my future career.

The University of Wyoming Sheep Unit

My partner, Morgan Flitner, and I both raise sheep as a living with our families. We wanted to report on something that was near to our hears and we thought there was no better place to do that than at The University of Wyoming Sheep Unit. We love the sheep program that we are so privileged to have right here in Laramie. Morgan and I visited the Sheep Unit Wednesday morning at 8:00 a.m. to catch Kallie Koepke and her intern, Marie McClaren, feeding the flock that morning. We really wanted to catch them in the action of their everyday routine, so we followed closely behind them as we went to multiple barns to feed. After chores were done, we stole a few minutes out of their busy schedule to ask them some questions about the Sheep Unit. Kallie and Marie are very knowledgeable and come from sheep backgrounds as well. It was interesting to see two different outlooks on the industry that I am so familiar and fond of.

I really enjoyed the whole experience. I love being out with the sheep every morning, so this project just reminded me of how much I love my livelihood. I enjoyed the project because I got to experience different ways to care for and feed the animals. I also enjoyed capturing two individuals who are so passionate about the sheep industry and really love what they do at the sheep unit. I enjoyed filming more than I enjoyed editing only because I am not familiar with the program. At first it was difficult for Morgan and I to get the hang of, but we did and now we have something to show for our hard work and something that we can be proud of. The only down fall of this project was that it was raining outside the morning we filmed. It was chilly and wet which didn’t make it much fun, but it was so worth it.

I was surprised at how willing our subjects were to allow us to capture them feeding sheep at the Hansen Arena. The Hansen Arena is always in the public light and the employees have to be careful to portray themselves in a positive light. Their willingness to let us barge in with short notice was appreciated. They also gave us a lot of footage. I assumed that we would have to tell them to keep moving and not be shy around the camera, but they acted like we were never there. This helped us get about 40 minutes of awesome footage. I wish that we would have been able to use professional equipment. Morgan and I both filmed off our iPhones which worked great because we both got different angles, but when we downloaded them off our phones our video quality and size was different. Therefore, it made our finished product look unprofessional. For future reference, I think that a professional camera would be the best option.

At Lee Club Lambs, we are constantly trying to get good photos and videos of our offspring to showcase on social media. Now that I know all the tips and tricks to get the best video quality as well as how to edit the videos will make a huge difference in showing off our product. Picturing and filming livestock is a huge feat to accomplish but I know that will a lot of practice and the skills I have now will only bring good things in the future. I cannot wait to get started.

Murdoch’s Ranch & Home Supply and Tractor Supply Co. – and how they size up on social media

Through this blog post, Murdoch’s and Tractor Supply co. will be compared by their social media platforms. This will help consumers distinguish between the two companies and go more in depth to see if they agree with the company’s mission statements and if they believe what the companies stand for. I chose Murdoch’s and Tractor Supply Co. because they are similar in retail and there is a comparative amount of each company in the state of Wyoming. I chose these companies because they are both similarly recognized in the rural areas of the West region of the United States- Murdoch’s has 31 locations in 5 different states which are: Colorado, Idaho, Montana, Nebraska and Wyoming. Tractor Supply Co. has 1700 locations across 49 states in the nation.

The comparison of the two company’s Facebook pages was very interesting and unexpected. I chose Murdoch’s page from Laramie and Tractor Supply’s page in Cheyenne. Although the two companies post similar content, Murdoch’s gets on average 30 more likes than Tractor Supply. This finding was interesting because Tractor Supply Co. is much larger nationally. Therefore I was expecting them to have a bigger rapport across the board. Personally, I had no idea that Tractor Supply was so big and I go to Murdoch’s by default because its the only option in our region. Maybe Murdoch’s is a more respected retail company on the Western Slope? Lets look at more social media platforms to find out.

Again, the content is very much alike. Both platforms do a good job at keeping their posts personal and also about promotions. Its a great balance and shows that they appreciate their customers and pets that come in on a day-to-day basis but they are also using this platform to get their new products and events out to the public. Neither are too overwhelming and very effective. On Instagram their customer participation changes roles. Tractor Supply has 60.1 k followers where Murdoch’s only has 5,448 followers. Tractor Supply’s likes and comments on each post are significantly higher as well. These Instagram accounts are not location driven. There is only one for all locations and this explains the greater participation with Tractor Supply because it is in 49 states and more widely known.

“Colorado, Idaho, Montana, Nebraska, Wyoming / Murdoch’s Ranch & Home Supply is the place with a wall of jeans the size of Rhode Island, and a solid country mile of barbed wire.” -Murdoch’s Ranch & Home Supply

“We don’t sell tractors, but we DO sell everything else you need for rural life–lawn & garden, tools, animal supplies, apparel & footwear, decor, & much more.” -Tractor Supply Co.
Something that really caught my eye on each companies Pinterest platforms is their description of their company. These are both accurate renditions of each company and are catchy and make you want to travel to the store to see their wall of jeans and what rural life consists of. As far as the rest of their accounts, they are again very corresponding and share a lot of the same pins and boards.
As I continue to each social media platform, I am amazed that these companies really do have accounts on each and every one of them. I’ve come to the conclusion that if Murdoch’s creates an account, then so does Tractor Supply and vise versa. These companies are such competitors they need to make their presence known everywhere so they don’t loose any customers to their competitor. Tractor Suppy takes advantage of LinkedIn much more than Murdochs. Tractor supply uses this account to keep the public up-to-date on their job openings in their 49 states. Their profile is well kept and current. Murdoch’s account is lagging. Their about page needs updated. Other than having an about page, Murdoch’s doesn’t post about job openings. Their LinkedIn account is a ghost.
Snapchat is a platform that is weak on each side of the company’s social media promotion. The last update to Tractor Supply’s Snapchat was on march 28, which was almost a month ago.  Murdoch’s doesn’t have a Snapchat account. If a company is going to slack on a social media platform, Snapchat is the one to do it with. In the discussion in class we held April 6, 2018 the class agreed that no one likes ads filing up their Snapchat feed. We find it inconvenient and noneffective.
Murdoch’s took the win on this one. Murdoch’s has a prominent presence on Twitter and it’s for the best! According to our guest speaker Anna Rader utilizes twitter about every hour to promote her newspaper. This is smart because Twitter is one of the most popular social media sites there is. Murdoch’s has 1968 followers. For only being across 5 states, this is quite a high following. On the other hand, Tractor Supply has slacked off. They have a Twitter account but don’t utilize it. They have zero posts. Yet they still have 5220 followers. Unfortunately, they are letting these followers down.
Overall, Murdoch’s Ranch & Home Supply and Tractor Supply Co. are very similar in what they post due to their similarities in retail. Since these two companies are so close in competition, I would suggest that they stray away from their norm and do something that is going to make them stand apart. Especially Tractor Supply in this case because they have a much larger audience and vary across many different regions. On the contrary, Murdoch’s needs to be more creative in keeping their clients and needs to stay strong in not letting Tractor Supply win over trusted clients. Just as Anna Rader, online manager for Wyoming Public Media, told us in her presentation that she posts every hour. This is huge when trying to get follower numbers up and allow more people to view your promotion, event or fact on any and every social media site you operate. Another thing I loved about comparing the two companies is that they put their own quirky spin on each platform. They used jargon like “Ya’ll and Howdy” and this allowed the companies personality shine through.




Most Successful Show Lamb Breeders Across the Nation

Show industry breeding- a process that relies on every last strand of DNA. So much that show lambs and breeding pieces are being sold for thousands of dollars based off their genetics.

Its truly a game of who has more money and the dollar sign decides the lamb breeders success. There are many factors that go into show industry breeding such as dams (mother sheep), sires (father sheep), ewes (female sheep), rams (male sheep) and pedigrees (genetics). Each of these factors go into crafting the perfect show lamb that meet industry standards. Youth members in 4-H or FFA will see relevant information as they decide which club to visit next to find their big time winner. Here is a handful of successful show industry sheep breeders who have made an incredible name for themselves on a national level.

  1. Franklin Show Lambs

    2018 Grand Champion market lamb at Rodeo Austin in Austin, Texas.

    Franklin Show Lambs is owned by Wade, Carolyn and Clayton Franklin and has two flocks in Texas and New Mexico. One in Tucumcari, New Mexico and the other in Shallowater, Texas which only range 172.6 miles from one another. Part of the reason why Franklin Show Lambs is so successful is because of their large flock numbers. This gives them a lot to work with when it comes to pairing dams, sires and pedigrees together. Many of their successes come from the sires: Wood Shed, Red Tag, Trophy Hunter and Fire Away. In fact, so successful that that they just brought in another nationally recognized Grand Champion Lamb in Austin, Texas at Rodeo Austin in 2018.

  2. Simpson Livestock

    2018 Grand Champion market lamb at Houston Livestock Show in Houston, Texas.

    Simpson Livestock is owned by Jason, Miranda, and Cade Simpson located out of Ault, Colorado. Simpson’s success comes from his wide range of options. He collectively has 20 plus sires- Rumor, Royalty, Log Dog and Lil’ Wonger– to name a few and a flock of 300 ewes to choose from when it comes to lining up the perfect pedigrees. This isn’t typical of most show industry breeders because raising and breeding can be costly in large amounts. Simpson has proven that he’s in it to win it due to his large flock size and large successes on a national basis. His most recent grand champion came from The Houston Livestock Show in Houston, Texas in 2018.

  3. MacLennon Club Lambs

    2017 Champion Middle-Heavy Division at the National Western Stock Show in Denver, Colorado.

    MacLennon Club Lambs is owned by Don, Lynn, Logan and Jonie MacLennon based out of Byers, Colorado. Conner Lee, Co-Owner of Lee Club Lambs says, “MacLennons’ have done a great job of making themselves known through their big winners and really selling their clients.” MacLennons’ know that their youth showers do a lot of hard work in the summer and he has to owe a good portion of his success to his showers because with no one showing his off-spring, his name wouldn’t be as widely known. In fact, he appreciates them so much he prints off their photo and hangs it in his barn to recognize his hard workers. None-the-less, he still has the stellar genetics to back up his appreciation. His sires include: Centerfold, Burn, Game Ball and Flawless.

  4. Wolf Family Club Lambs

    2018 Grand Champion market lamb Overall & Champion Crossbred at The Main Event in Des Moines, Iowa.

    Wolf Family Club Lambs is owned by Dave Wolf in the city of Scranton, Iowa. Wolf Family Club Lambs is unique to the rest because they make personal relationships and like to hold private treaty’s for their ram buyers. This helps them build close and trusting relationships and keeps their clients coming back year after year. This undoubtedly helps but you still have to give credit to the sires of the flock which are: Honey Badger, Capone, Bushwhacker and I’m a Gangster. Just like the rest, Wolf has devoted his life to perfecting the sheep breed in the show industry. His sires show that he understands the components of show industry breeding and will continue to produce high quality show lambs.

  5. Hobbs Show Lambs

    2018 Grand Champion and Champion Hampshire Ewe at The Main Event in Des Moines, Iowa.

    Hobbs Show Lambs is owned by Joe and Megan Hobbs located in Newton, Kansas. Their flock compares to the others competitively but according to Lee, Hobbs Show Lambs has really got something special going. In 2016, Hobbs Show Lambs raised the Centennial Sire Road Rage Man of the Year which is quite the feat. Lee says, “This awards speaks volumes to the quality of their flock. It’s simply undeniable.” Hobbs sires include: Rank, Road Rage, Eskimo Joe, and General. Do not let Hobbs Show Lambs out of your sights.

  6. Lee Club Lambs

    2015 Grand Champion market lamb at the Buckle and Banner Prospect Show in Fort Collins, Colorado.

    Lee Club Lambs is owned by Brent, Sue, Conner and Katie Lee located in Baggs, Wyoming. Lee club Lambs was founded in 2005. Lee Clubs Lambs hasn’t been around for long compared to the above flocks. Lee is working on expanding his genetic foundation and building a bigger rapport. Lee has bought many of the same genetics listed above because they are the best in the nation. Lee Club Lambs sires include: Flat-liner, Burn and Zeus. Although, Lee Club Lambs is only on their 13 year of producing club lambs don’t close the door too soon because Lee is an intelligent breeder who understands all aspects of the industry.

All the above have worked hard to get where they are today; successful and nationally recognized. Lee says, “They have all carefully selected bucks that have genetically engineered their flock to be very diverse but yet consistent as they are able to produce champions year in and year out.” There’s no better way to say it.  These breeders are the best in the nation for a reason and they didn’t get there by not putting their hours in.

Camblin Inc.

5-minute raw audio file

2-minute edited audio file

Call Camblin
Camblin Inc.

Interviewing someone has always made me nervous because I was afraid of not knowing enough about that person and misquoting the person in my stories. By recording them, I gave up that fear because I knew that the recording would capture their exact words and the expression and feelings that come behind the words.

I was hesitant to dive into the editing process of the recording file. I was struggling trying to decide what parts of the story I wanted to be portrayed by the audio. My interviewee had given me a lot of different aspects on the topic of his newly owned company, and this made it difficult to narrow it down and to chose the most essential parts.

I was surprised by the fact on how much I got to listen to what Camblin was saying. Typical interviews consist of note taking, listening, questioning, etc- but this time I was able to sit back and listen to what information the interviewee was providing me.

I wish I would have not made my interviewee so tense about the interview. Before hand, I had asked him to be cautious of his disfluencies, his pauses, and pronouncing the words correctly and clearly. In turn, my advice made all of this stand out to him while he was doing the interview and he felt like he wasn’t doing a good job. We retook the recording three different times, and by the third time, he was starting to sound robotic. I wish I would have allowed him to be in his natural element.

I am looking forward to using audio in the future for the reason that I used it in this assignment- promotion of agriculture related businesses. My family raises club lambs and this is a different tactic to use that can catch the eye of potential buyers. I am excited to explore in my career with the promotion of other agriculture related businesses and promote the industry as a whole using these different, untypical forms of promotion.